An Explorer at Heart.

Our founder, Emilie Hoyt, had a hunch that her frequent lifelong migraines were partly triggered by synthetic perfumes and artificial ingredients in skincare and shampoos.

Little did she know that her explorer heart, natural curiosity, and deep love for nature and essential oils would become the first steps on a journey towards creating LATHER, a pioneering, head to toe wellness brand loved by loyal customers all over the world.

Just the Good Stuff

We take all our cues from Nature, ensuring that every product and unique ingredient combination is thoughtfully formulated to deliver daily wellness, relief and joy. Our products are free of parabens, sulfates, mineral oil, synthetic fragrances and synthetic colors.

We are animal lovers, we never test on them and never work with any manufacturer that does. Our hearts are happy knowing that PETA and the Leaping Bunny Program both give us their stamp of approval.

Nature Lovers Unite

In everything we do, we're working towards a better world for all of us. LATHER is a carbon neutral business, we use EcoPure in our packaging, recycled materials, and soy-based inks.

We also proudly partner with non-profits like the Baobab Guardians Programme which employs and empowers women in South Africa and works hard to ensure the survival of the oldest tree on Earth. You can explore these partnerships here.

Baobab Foundation EcoPure Peta EcoPure