elevate the experience®
  • The Breakers
  • The Breakers
  • The Breakers
  • The Breakers
  • The Breakers

THE BREAKERS

THE VISION:

When one of America’s most legendary resort destinations decided its in-room amenities were showing their age, they enlisted LATHER, The Modern Apothecary, to conceive of a collection that complemented their magnificent Palm Beach location, artfully-designed renovations and their reputation for timeless elegance.

THE STRATEGY:

  • Look to the Atlantic, and its ever-changing shades of blue and green, for design inspiration
  • The products’ sizing should reflect the hotel’s tradition of generosity
  • Deliver effective and rich formulations infused with beneficial extracts such as sea algae, sea kelp, spirulina, aloe, wheat germ oil, witch hazel, mango, coconut and orange peel
  • Present upscale packaging consisting of cylinder bottles with shiny chrome disc caps that are easy to use and oceanic blue bottles that are made from 50% recycled water bottles
  • Reinforce the uniqueness of the property by crafting customized, ergonomically designed body and face soaps in a sea glass pebble shape and offer them in matchbox style cartons made from 100% recycled cardboard materials

THE RESULTS:

  • The Sea Glass Collection was introduced to guests of The Breakers in September 2016 through in-room amenities and more than 11 additional retail items
  • Free of sulfates, parabens, DEA, TEA, phthalates, propylene glycol, mineral oil, artificial colorants and any harsh chemicals, the collection is healthier and more natural than the product it replaced. It is more in line with the wellness needs of today’s consumers
  • The luxe finishings and universally-pleasing color palette stand out on bathroom counters and retail shelves
  • The quality of the product has elevated it from a mere amenity to a memory-inducing keepsake from the guest’s visit