Emilie's Story
As someone who has always loved to travel, our Founder Emilie Hoyt knows that the best part of any trip isn’t just the destination, it’s the opportunity to experience wellness in new places. For Emilie, wellness has always been more than just a personal goal; it's been a guiding force that shapes how she interacts with the world, whether at home or on the road.
Her journey toward natural wellness began during her childhood when she suffered from migraines that left her searching for answers. After discovering that synthetic fragrances in personal care products were likely triggering her migraines, Emilie dove deep into the world of natural ingredients. What she uncovered inspired her to create safer, more effective alternatives products that would nurture the body without compromise.
In 1999,
Emilie opened the doors of LATHER with the simple goal of providing natural, thoughtfully crafted products that would enhance the wellness of everyone who used them. Starting with just olive oil soaps, the brand has since expanded to offer a full range of hair, face, body, and wellness products found in hotels, resorts, spas, and boutiques worldwide. For Emilie, wellness is a journey that can be experienced anywhere, and she’s proud to help others take it with them wherever they go.
